What do you get when you combine a digital entrepreneur with a sports background and a chief creative officer from Madison Avenue with tech experience?
A first-of-its-kind technology that solves a big problem for businesses everywhere: Customer Engagement.
It all started with a serial entrepreneur: Charles Jones was (and still is) on a mission to help businesses improve customer engagement.
With a Master's degree in Sport Management from the University of Florida and experience working in college athletics and professional sports, including a 3-year stint as a special assistant to the GM of the San Antonio Spurs, Charles knows a thing or two about fan engagement.
In 2010, Charles founded cutting-edge tech company MoZeus Worldwide - creator of the first photo & video marketing app for sponsorship activation. Through MoZeus, he developed a solution that hundreds of global brands didn't even know they needed: Measurable and impactful mobile engagement that leaves lasting impressions.
After a successful acquisition of MoZeus in 2017, Charles took this expertise and applied it to an industry in need of new technology to improve customer engagement: PROFESSIONAL SPORTS
But how could technology bring teams closer to fans? Charles knew the answer was fan care. And with his cutting-edge technology that filled the retention gap, he looked to his trusted friend Michael Campbell for a creative perspective - someone who could add a little mad science to the equation. And by “mad,” we mean Madison Avenue.
Michael Campbell knows a thing or two about communicating with consumers. As Chief Creative Officer of the world's largest advertising agency, J Walter Thompson, Michael developed and led many of the world's most successful brand advertising campaigns.
Super Bowl spots? He's got 'em. Emmy-winning commercials? Several. Integrated campaigns for some of the largest brands like Apple, HBO, Pepsi, and Visa? You bet.
Michael's vast experience with video, content creation, and effective messaging made him the perfect person to complete the fan care equation. He knows how to effectively communicate with consumers, and he integrated this expertise into every corner of the fancare100 technology - like your very own personal ad agency.
With this mastermind duo, the fancare100 brand was born. The digital industry was disrupted. And it forever changed the way teams approach the fan relationship.