Five Facts on Video Engagement
Updated: Nov 23, 2020
Video and engagement were meant to be together!
From traditional television commercials in the 1960s to the advent of YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives.
While convenient and efficient for the customer, video marketing provides businesses with an attractive, versatile, and extremely shareable medium to reach their target audiences.
In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.
The reality is human attention spans are less than that of a gold fish today and only getting shorter. Video marketing helps delivers messages more effectively in a shorter amount of time while also striking an emotional chord through visual and auditory storytelling elements not present in text.
Just consider this - Viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. And embedding videos on websites can increase traffic by up to 55%. Lastly, and perhaps most importantly, businesses who use video grow revenue 49% faster than non-video users.
Hope this was helpful!